SIGMA’s I series wins 2021 GOOD DESIGN

SIGMA’s I series wins 2021 GOOD DESIGN BEST 100 AWARD and 2021 GOOD FOCUS AWARD!

 

SIGMA UK is delighted to announce that SIGMA’s new I series premium compact primes for full-frame mirrorless cameras have won the 2021 GOOD DESIGN BEST 100 AWARD and the special award 2021 GOOD FOCUS AWARD [Design of Technique & Tradition]”.

About the GOOD DESIGN BEST 100

Among all the GOOD DESIGN AWARD winners, 100 designs that have received especially high evaluations from juries are selected as the “GOOD DESIGN BEST 100”. The 100 works selected for GOOD DESIGN BEST 100 for demonstrating excellence in originality, proposal power, aesthetics and level of completion that would help raise the standards in today’s design which would be positioned as part of future model design.

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