The camera

For crisp results, opt for a lightweight DX (or APS-C) mirrorless camera. Beginner options such as the Z30, Zfc and the new Z50II are perfect for the fledgling TikTok content creator or vlogger and come with a versatile kit lens right out of the box – the Z30 even has a vlogging kit. For stills and video, the Z50II is the first Nikon Z camera with its own dedicated Picture Control button, allowing you to cycle through different colour options. Coupled with the new Nikon Imaging Cloud, where you can collect, create and store your own image Recipes, you’ll be worrying less about settings.